Category - Music
McDonald’s and Pharrell Williams Debut Festive Holiday Collab
McDonald’s and Pharrell Williams have unveiled a holiday collaboration set to hit U.S. stores next week, Fast Company reported.
On November 18, McDonald’s locations nationwide will begin serving its hot beverages in festively rendered cups designed with Doodles, the NFT brand Williams owns. The brand allows you to design your own avatar in its signature animation style.
The collaboration is thanks to a year of negotiations between Doodles and McDonald’s. With each festive Doodles cup, customers will receive a code they can use to redeem a free digital pack of Golden Arches collectibles, including purple Grimace fleece pants and a French fry baseball cap. The code can also be used to access an exclusive Doodles short film. The chain is also offering other collectible packs for purchase.
“I’m not gonna get too much into the economics, but at the end of the day, we’re both investing in different ends of the experience,” Doodles’ CEO, Julian Holguin said. “It’s a marketing activation, and a brand growth and engagement opportunity for both of us.”
Williams joined Doodles in 2022 and serves as the brand’s chief brand officer. Since then, Doodles has evolved into an all-encompassing media brand which produces merch, animated shorts, and crypto products. In order to promote the new McDonald’s collaboration, Williams will release a new holiday song entitled “Good Mornin,’” which he produced and is sung by Marley Bleu. The song will be available on Spotify in the near future, followed by a video release next month.

McDonald's